Social & Marketing Video Producer - Storyful

Job Description:

About Us

Storyful is a news and intelligence agency, now part of Dow Jones. Founded in 2010, the News & Content business sources, verifies and distributes user-generated content, breaking-news footage, and viral videos to news outlets, broadcasters and media organizations. Content is available to download through Newswire by Storyful, the world’s first social media newswire. 

Storyful Intelligence helps partners understand the attitudes, behaviors, and emotions shaping the world. Our mission is to provide intelligence-driven marketing and communications strategies to business leaders by delving into the nuances of social and digital media intelligence. 

Storyful’s direct-to-consumer social properties have millions of subscribers and followers, generating millions of views each month. Storyful develops compelling video formats across social and digital platforms while leveraging its unique content and expertise to reach priority audiences and support marketing, brand, and commercial objectives across the business.

 

About the Role

Reporting to the VP, Marketing & Growth, you will be responsible for producing and executing compelling video formats, series, and content outputs to bring the Storyful brand to life across Storyful-owned channels as well as marketing and commercial touch points.

 

Always thinking about new and creative ways to improve video and visual storytelling to drive engagement and impact across both consumer and professional audiences, you will collaborate with stakeholders from across the company to create high-performing social-first content and marketing video assets. 

 

Working within the broader strategy established by Marketing & Growth, you will translate business and audience priorities into compelling video content designed to reach the audiences that matter most to Storyful. Success in this role is focused on the quality and relevance of the audience reached and the impact of the content—not simply the volume of views or engagement.

Understanding that different audiences and platforms require different approaches, you will experiment with formats and creative treatments for each channel and evolve your work based on audience insights, performance data, and business priorities.

This Video Producer will work on-site in our Midtown Manhattan office 3 days each week.

 

You Will 

• Produce and create video content, from start to finish, for social, marketing and owned channels - owning the production lifecycle from concept and execution through to distribution and iteration.

• Lead production and editing of marketing video content — including talk-to-camera pieces, explainer videos, and promotional reels — optimized for LinkedIn, Instagram, TikTok, and YouTube.

• Identify new video content opportunities, based on relevant cultural or audience insights, current events, and social trends, and translate these into repeatable, scalable formats that engage priority audiences and support marketing, brand, and commercial objectives.

• Create innovative graphics, visuals, and other video content forms to create engaging editorial and marketing materials for our Storyful owned channels and projects. 

• Work directly with key members of the social and marketing team to complete timely tasks and projects, as well as work cross functionally between other departments to create valued content that aligns with audience, brand, and commercial objectives. 

• Leverage Storyful’s Newswire assets and Intelligence outputs to identify, curate, and transform high-potential content into engaging, platform-native video formats for distribution across social and marketing channels.

• Use industry-standard editing and production tools to rapidly create and iterate content based on performance data and audience insights.

• Use performance data and audience insights to continually improve content and its effectiveness in reaching Storyful’s priority audiences.

 

You Have

• 5+ years experience in video production and content creation with a strong focus on social and digital platforms (experience creating content for targeted professional, B2B and/or marketing audiences is a plus)

• Ability to understand a defined audience and business objective and translate that into compelling video content and platform-appropriate creative execution

• Video expertise and an understanding of the social media landscape as a whole, each platform's various nuances, and the latest in social trends

• An understanding of how content can be adapted for different audience types and objectives

• Fluency with social media platforms, marketing tools, and digital media insights

• Video production and gifted storytelling skills with the understanding of the power of video content across both social and marketing contexts

• Proficiency using Adobe Premiere and other editing platforms (CapCut, DaVinci Resolve) to produce and cut social-first video content

• Hands-on experience directing and producing on-camera talent, including shoot setup, teleprompter use, and basic lighting for studio or office environments 

• Demonstrated ability to create content that effectively reaches and engages defined target audiences and supports measurable marketing, brand, or commercial objectives

• Graphics creation proficiency

• Initiative with a bias toward action and the ability to take ownership

• A strong communicator and cross-functional collaborator

• Strong organization, time and project management skills

• Ability to work under and meet tight deadlines

• Willingness to work in our Midtown Manhattan office three days per week

• Fluency in Spanish is a huge plus

 

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Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets

Reasonable Accommodation

We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

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Business Area:

Dow Jones - Risk

Job Category:

Editorial/Journalism

Union Status:

Non-Union role

 

 

Base Pay Range: $70,000 - $80,000 + 5% bonus

We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors.

For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.

For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.