Sales Manager PGA Tour Events

QUALIFICATIONS 

• Minimum of five to six years of commissioned sales and event management experience, ideally in sports, event management, media or hospitality required

• Golf tournament sales experience is a plus

• Bachelor’s degree in Marketing, Business or related area required

• Thorough sales knowledge which includes prospecting, pre-qualifying, questioning, presentation, overcoming objections, conveying value proposition, listening, negotiating and closing sales

• Confident, pro-active, and enthusiastic style that assimilates well within a team

• Must be proficient with Microsoft Office software packages to include Word, Excel, PowerPoint

• Salesforce CRM experience is a plus

• Able to safely operate a utility vehicle such as, but not limited to, golf carts, utility carts, and shuttle carts

RESPONSIBILITIES/DUTIES 

• Achieve or exceed annual event revenue budget which includes renewal and upsell of existing partners and new business relationships. 

• Develop and implement strategies to drive sales. This may include the research, review and maintenance of ongoing competitive market analysis including financial and demographic factors.

• Lead relationships with select PGA TOUR Official Marketing Partners – from pitch/proposal through execution phases.

• Focus new business activity in local/regional market.

• Develop and execute annual hospitality and sponsorship sales plan – including, but not limited to, execution of evergreen partner communication plan and related sales and service tactics.

• Leverage existing individual network, tournament host committees, club members, title/event/club vendors, community service groups, current clients, and other lead generators.

• Create annual revenue budget, complete quarterly forecasting and contribute to long-term revenue and net operating gain goals.

• Utilize CRM tools to track, measure, and analyze sales activity.

• Develop and execute a professional sales presentation which conveys the TOUR Championship unique selling proposition and is customized with benefits to meet target audience goals.

• Work closely with PGA Tour Events Sales leadership on sales protocol and processes.

• Provide Executive Director weekly evaluation of progress against set annual goals; reporting may include call report, prospect list and other sales related information.

• Special Projects or other duties as assigned.