Digital Marketing Specialist

Team Overview:

The FHLBNY Marketing and Corporate Events team is a lean, high-impact group responsible for driving the organization’s brand, communications, and engagement strategy. We manage digital marketing, web and email communications, design and branding, as well as client-facing, employee engagement, trade, and Board events. Our work ensures a cohesive, high-quality experience across every internal and external touchpoint.

Position Overview:

The Digital Marketing Specialist is responsible for executing and optimizing digital marketing initiatives across the Bank’s marketing technology platforms. This role is a hands-on, individual contributor position focused on the development and deployment of email campaigns, landing pages, forms, and web content using the Bank’s marketing automation and Web CMS platforms.

The position collaborates cross-functionally to ensure digital campaigns are aligned with business objectives and technically sound. A strong understanding of marketing automation, web content management, data utilization, and digital best practices is essential to support performance, engagement, and operational efficiency.

• Partner with the Sales & Marketing department to develop, and execute digital outreach initiatives for the Bank’s products, services, and programs, ensuring alignment with the Bank’s mission and strategic objectives.
• Update, maintain, and enhance the Bank’s public website, ensuring content accuracy, accessibility, and optimal user experience.
• Execute the development and deployment of digital content, including landing pages, forms, email campaigns, online campaigns, and other digital media.
• Monitor and report on website and campaign performance, digital engagement trends, and the results of marketing initiatives.
• Build, execute, optimize, and troubleshoot integrated digital campaigns using the Bank’s marketing automation and web content management platforms.

Essential Job Function:

• Digital Marketing Specialist is responsible for supporting the ongoing maintenance, enhancement, and optimization of the Bank's public website and digital marketing initiatives. This professional will develop and deploy digital content, including web pages, online campaigns, email communications, forms, and other digital assets, while analyzing performance and recommending improvements. The ideal candidate combines creativity with strong technical, analytical, and problem-solving skills.

Public Website and Digital Marketing Management

• Provide ongoing maintenance and support for the company’s public website, ensuring content accuracy, relevance, and alignment with brand and business objectives.
• Execute digital initiatives that support business growth, customer engagement, and marketing priorities, including the design and deployment of high‑impact landing pages for campaigns, events, and initiatives.
• Leverage data across our marketing technology stack (Liferay, Eloqua, Oracle CX Sales, and Google Analytics) to support digital campaign execution, optimize performance, enhance user engagement, and deliver actionable insights.
• Create and publish brand‑aligned digital content in collaboration with Marketing, Member Business, and other cross‑functional partners.
• Partner with internal teams to gather, refine, and publish content, providing recommendations to optimize content for digital channels and ensure cohesive, intuitive, and consistent user experiences across the website and related digital communications.
• Analyze website performance and user behavior to identify opportunities for new digital content, functional enhancements, and experience improvements.
• Manage relationships with digital and technology vendors, as well as website budget oversight, including expense tracking and coordination.
• Act as a Liferay CMS subject matter expert, providing governance, training, and support to ensure compliant usage; maintain digital forms and agreements in accordance with established procedures.

Email Distribution 

• Build, execute, and launch marketing communications accurately and on schedule across multiple channels, including email campaigns and digital/web marketing.
• Ensure appropriate reviews, approvals, and maintenance of campaign files and assets.
• Support administration of the Bank’s marketing platforms (Eloqua and CX Sales), including campaign execution, troubleshooting, and user support.
• Monitor campaign delivery and performance metrics; communicate results to stakeholders and recommend optimizations to improve open, click, and response rates.
• Produce and distribute web performance reports to internal stakeholders in a timely and error-free manner. 

Other Duties:

Ad Hoc digital design requests. Research and identify technological items that will enhance the Marketing and Sales department’s outreach efforts. Perform special projects as assigned.

Key Relationships: 

A. Internal: Marketing and Member Business Group, Executive Area, Information Technology, Web content providers and Community Investment.

B. External: Web Content Management System and CRM System vendors

Experience:

• Preferably 3 to 5 years+ of hands-on digital marketing execution experience, preferably in an in-house or corporate environment; financial experience is a plus.
• Demonstrated experience developing and executing integrated digital marketing campaigns across email and web channels.
• Strong experience building, maintaining, and optimizing websites and digital experiences; portfolio required.
• Hands-on experience creating, deploying and optimizing email communications and campaigns in a marketing automation platform (e.g., Eloqua, Marketo, or similar) integrated with a CRM system.
• Experience collaborating with cross-functional stakeholders to gather, refine, and publish content for digital channels.
• Experience using analytics tools to evaluate campaign and website performance and identify optimization opportunities.

Skills:

Requirements:

• Proficiency in Web Content Management Systems (e.g., Liferay or similar enterprise CMS) and Google Analytics (GA4).
• Working knowledge of CRM Systems and marketing automation platforms (e.g., Oracle CX Sales, Eloqua or similar) including email campaign development, segmentation, landing page, form and survey creation, and campaign deployment.
• Working knowledge of HTML and CSS with a strong understanding of email and web development best practices, including cross-client and mobile compatibility; familiarity with Javascript is a plus.
• Proficiency in Adobe Creative Suite (Illustrator, Photoshop, Acrobat Pro) or similar to modify digital assets for web and email.
• Strong analytical and technical troubleshooting skills with the ability to identify and resolve platform, integration, and campaign execution issues.
• Strong understanding of digital marketing, web design, and web analytics; ability to manage various related projects from concept to execution.
• Strong attention to detail with a high standard for brand consistency and understanding of UX/UI design methods and principles (experience with Figma is a plus).
• Must understand how to design and develop for cross-browser/platform compatibility following best practices and accessibility standards.
• Excellent project management and communication skills.detail-oriented and creative with strong critical thinking, concept development, and time-management skills.
• Strong Technical research and problem-solving abilities.
• Ability to manage external vendors and multiple projects and meet deadlines in a fast-paced environment.

Education:

Bachelor’s degree with a focus in Marketing, Communications, Digital Media, Web Design and Development, or a related field required. Master’s degree or additional certifications in a similar field a plus; Specific knowledge of HTML, web design, WordPress, CSS, SEO, and Analytics required.

Salary Range: $120,000-$135,000

Please note that visa sponsorship is not available for any position at FHLBNY.

The Federal Home Loan Bank of New York is committed to recruit, hire, develop, motivate, promote, retain, and compensate all applicants and employees in a nondiscriminatory manner without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, status as a parent, disability, genetic information, military or veteran status, or any other characteristic protected by applicable law (including title VII of the Civil Rights Act of 1964).