Senior Living Sales Specialist

@ Resort Lifestyle Communities
Resort Lifestyle Communitiesresortlifestylecommunities.com

Senior Living Sales Specialist

Fairdale, KY
Posted 2 days ago

About the job

Resort Lifestyle Communities (RLC) – Village Crossing Retirement, specializes in senior living providing engaging, community-focused environments. The Senior Living Sales Specialist role focuses on driving occupancy, nurturing relationships, and building a strong prospect pipeline to support community growth.

Requirements

  • 2+ years sales experience
  • Relationship-driven sales skills
  • Manage sales pipeline
  • Build trust with clients

Qualifications

  • Experience in senior living sales
  • Strong communication skills
  • Organized with CRM knowledge
  • Empathy and patience

Full job description

Grow with Purpose. Build Relationships. Sustain a Thriving Community.

At Resort Lifestyle Communities (RLC) – Village Crossing Retirement, we are seeking a relationship‑driven, consultative sales professional who is passionate about connecting with people, guiding important life decisions, and helping a community grow and thrive.

This role is ideal for someone who can thoughtfully drive occupancy forward while building a strong foundation for long-term success, including maintaining high occupancy and developing a healthy waitlist.

Your focus will include:
  • Growing occupancy toward and within the 95–100% range
  • Creating sustainable demand through a strong prospect pipeline and waitlist
  • Delivering a personalized, relationship-first sales experience
  • Building meaningful connections with prospects, families, and local partners
What You’ll Do
  • Drive & Sustain Occupancy Growth
    • Execute a strategic sales and marketing plan to increase and stabilize occupancy
    • Balance near-term move-ins with long-term pipeline and waitlist development
    • Maintain consistent, thoughtful follow-up with prospects based on readiness and timing
    • Keep CRM accurate and up to date to reflect relationship progress and next steps
  • Deliver a Consultative, Relationship-Focused Experience
    • Conduct welcoming, personalized tours that focus on lifestyle fit and individual needs
    • Build trust with seniors and their families through empathy, patience, and understanding
    • Guide prospects through decision-making at a pace that feels comfortable and informed
  • Build & Nurture Lead Sources
    • Develop lasting relationships with referral partners, including:
      • Senior living professionals
      • Community organizations
      • Local influencers and service providers
  • Participate in outreach, events, and networking to create consistent, high-quality interest
  • Cultivate future residents early to develop a strong waitlist
  • Contribute to Ongoing Success
    • Monitor key metrics such as occupancy trends, pipeline health, and conversion timelines
    • Partner with leadership to adjust strategies based on community needs
    • Provide consistent updates on prospect engagement, outreach efforts, and opportunities
What We’re Looking For (REQUIRED)
This role is best suited for someone who thrives in a relationship-first environment while still understanding how to move prospects forward with intention.
  • 2+ years of relationship‑driven, consultative sales experience
  • Demonstrated ability to:
    • Grow or maintain occupancy
    • Manage a sales pipeline with consistent follow-up
    • Build trust with clients through longer decision cycles
Key Skills & Strengths
  • Strong relationship builder with a thoughtful, consultative approach
  • Ability to balance patience with forward momentum
  • High emotional intelligence when working with seniors and families
  • Organized and consistent with CRM and follow-up practices
  • Comfortable with outreach and engagement, with a focus on quality over volume
Work Requirements
  • Tuesday–Saturday schedule, with occasional evenings and events
  • Reliable transportation for outreach and community engagement
  • Ability to stay active while conducting tours and interacting throughout the day
Benefits for Full-Time Employees
  • Competitive compensation and benefits
  • Access your pay anytime
  • $341 benefit stipend per pay period to apply toward:
    • Health, Dental, Vision
    • Life Insurance
    • Short- & Long-Term Disability
    • HSA, FSA, LSA
    • Accident & Hospital Indemnity
    • Legal & Identity Theft Protection
  • Paid Time Off
  • 401(k) with employer match
Apply today and our Talent Acquisition Team will be in touch soon!
EOE/ADA
#urgent
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