Sr. Manager/Director, Global Marketing - Nashville, 37203, United States of America
Capitol Christian Music Group is seeking a dynamic, digitally-obsessed Senior-Manager, Global Marketing or Director, Global Marketing to join our team. This role is pivotal in driving the international growth of our artists by developing and executing cutting-edge global marketing campaigns, with laser focus on driving social/short-form engagement via thoughtful,pervasivedigital content execution. The successful candidate will be passionate about music, culture, and faith, with a proven ability to create impactful global initiatives that resonate across diverse territories and audiences.
How We LEAD:
This position requires a deep understanding of the Christian/faith-based landscape and its intersection with popular culture, paired with strong expertise in modern digital marketing, short-form video platforms, and localized content strategies.
How You'll CREATE:
Key Responsibilities
- Global Campaign Development : Build and execute innovative global marketing campaigns across 70+ international markets, with a strong focus on digital-first and short-form strategies to spark global discovery and engagement.
- Digital & Moment Marketing : Identify and create shareable cultural moments around artists, leveraging TikTok, Instagram Reels, YouTube Shorts, and emerging platforms to maximize visibility and fan engagement.Participate in artist/manager meetings and collaborate with CCMG Marketing and Digital teams to build targeted International plans around releasesand ex US tour dates/appearances.
- Market Expertise : Develop marketing approaches tailored to entertainment audiences globally, understanding local cultural nuances and the broader crossover into mainstream popular culture.
- Territory Collaboration : Partner closely with international affiliates and distributors to deliver localized content strategies, secure DSP support, and activate artist campaigns across key territories.Join recurring Capitol/UMG calls to build relationships, gain insight and promote CCMG artist priorities.
- Global Communications : Manage day-to-day communications with international teams, ensuring alignment on campaign objectives, timelines, creative assets, and reporting.
- Audience Acquisition & Engagement : Drive global fanbase growth, with an emphasis on superfan identification and conversion, building long-term audience loyalty and direct relationships.
- E-Commerce & D2C : Collaborate with global e-commerce and D2C teams to ideate and launch exclusive product offerings, bundles, and experiences that drive incremental revenue.
- Physical Market Initiatives : Support global physical music releases and work with international retail teams to secure prime positioning and promotional opportunities.
- Data-Driven Strategy : Utilize global marketing analytics, digital KPIs, and fan insights to refine strategies, optimize campaigns, and maximize ROI.
- Travel : Represent the label and support artists on the ground at key global events, promo runs, and activations.
- Other duties and responsibilities as assigned
Bring Your VIBE:
Qualifications
- 3-6 years of marketing experience, preferably within a record label, digital agency entertainment company, or global brand.
- Strong knowledge of digital platforms, social trends, and content formats, especially TikTok, Instagram, YouTube, and emerging platforms.
- Deep understanding of the Christian/faith-based music landscape and its relationship with global pop culture.
- Experience managing international marketing campaigns and working cross-functionally with global partners.
- Excellent written and verbal communication skills, with the ability to effectively manage communication across 70+ international markets.
- Analytical mindset with experience interpreting campaign performance data and turning insights into action.
- Highly organized, detail-oriented, and able to thrive in a fast-paced, high-energy environment.
- Willingness to travel internationally as required.