E-Mail Marketing Specialist

This position is responsible for the execution of recurring and ah-hoc e-mail campaigns for the Momentum database. This position handles high levels of segmentations and high-volume campaigns with 2-3 million contacts a month. Collaborates with internal and external campaigns in a timely and accurate manner. Provides input and executes an e-mail marketing strategy with the goal of maximizing sales, enrollments and revenue through the on-line channel.  Develops and executes reports to measure the effectiveness of e-mail campaigns while maintaining compliance with all international data privacy and email communication laws and regulations.

• Designs email content to increase guest engagement and increase responses towards marketing offers
• Builds and executes email marketing communications in collaboration with internal teams
• Actively works to coordinate email deliveries with offer deployment to other channels
• Monitors and reports on email campaign effectiveness using Google Analytics and Campaign Management software
• Contributes to the overall marketing strategy in regards to best email communication practices
• Designs, updates and maintains email templates
• Adheres to Mohegan Sun brand standards
• Coordinates the review, approval, and distributes information about email campaigns to key team members
• Maintains standard operating procedures and department best practices documentation
• Ensures compliance with all internal and external regulations surrounding data privacy and email communications including, but not limited to, CAN-SPAM

• Ensures campaigns and other duties assigned are accurately maintained and processed
• Participates in department wide brainstorming activities on a variety of topics, including new promotions.
• Works with internal and external teams to ensure e-mail campaigns are implemented in a timely and cost effective manner
• Monitors e-mail marketing trends and best practices to increase the efficiency and effectiveness of campaign results
• Adheres to Mohegan Sun brand standards when creating an e-mail marketing campaign

• Bachelor’s degree in Marketing or related field
• Experience with Adobe creative suite, including Photoshop, Illustrator and Acrobat Pro
• Knowledge of campaign management systems
• Strong collaboration, project management, and problem-solving skills
• Excellent organizational, detailed oriented, and multi-tasking skills
• Excellent written and verbal communication skills
• Proficient in Word, Excel and Outlook
• In lieu of degree and previously mentioned experience, four years of experience in an email specialist or similar position with a focus on HTML and graphic design may be considered
• Advanced knowledge of HTML and CSS
• Demonstrated knowledge of form-based methods for list acquisition and its implementation in a PHP web environment
• Basic knowledge of re regulations surrounding data privacy and email communications including, but not limited to, CAN-SPAM
• Ability to learn to adapt to new Internet and authoring technologies relevant for e-mail design and development

• Strong computer skills
• Understanding of web analytics as they relate to content delivery
• Ability to use web analytics tools to analyze and make recommendations regarding e-mail marketing campaigns

• Knowledge of e-mail deliverability standards
• Mohegan Sun corporate and departmental policies and procedures
• Mohegan Sun Advertising/brand standards

• Office work environment
• Must be able to sit in front of a computer screen for extended periods of time
• Must be able to work various shifts and flexible hours