At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams. We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.
If you are ready to make a difference as part of the world’s greatest sports team, apply to join our team today!
OVERVIEW:
We're looking for a Local Marketing Specialist to join our team in our Knoxville, TN House of Sport store located in West Town Mall!
Job Duties & Responsibilities
Partnership, Sponsorship and Activation planning
Develop and foster strong relationships that make an impact in the community, drive company initiatives and awareness of the House of Sport brand pillars – assortment, experience, service, and community.
Supports local partners through sponsorships that drive full-funnel value via awareness, engagement, traffic, and sales.
Accountable for management and tracking of all sponsorship agreements and asset distribution using software program.
Ensure proper execution of sponsorship deliverables with leagues, teams, organizations, etc. to maximize the ROI.
Develop one-of-a-kind strategies for in-store events and in-market activations that ladder to key moments for the brand.
Accountable for managing annual budget and related expenses.
Local Marketing Capabilities
Develop and activate local marketing outreach strategies to drive incremental awareness and acquisition.
Provide consistent and robust marketing intel to drive further strategies while serving as Marketing representative on Store Leadership team, led by the HOS Executive Director, to support local business goals
Work closely with ASM of Experiences to develop and maintain robust marketing support that supports Experience KPI’s and drives awareness and engagement of all Experiences offered at HOS
Supports creation of event activation assets for store placements and on Gametime scheduling platform
Manages and monitors customer outreach via reservations scheduling tool inbox
Event / Program Execution
Supports execution of all House of Sport marketing activities, vendor events, and other related initiatives as needed.
Serve as cross-functional liaison between House of Sport, CSC and external partners to ensure best-in-class execution of programs from concept to conclusion.
Generate and lead the planning of unique local events hosted at HOS, including all aspects of event lifecycle from initial concept and logistics to on-site execution (collaboration with Store Leadership to secure staffing) as well as post-event analysis
Responsible for content capture of owned events for use on national social handles and other O&O channels
Evaluate qualitatively and quantitatively each, report learnings, and proactively suggest enhanced measures of success.
Donations and Giving
Serve as local representative for The DICK’S Sporting Goods Foundation, community giving and charitable programs.
Manage local grant program to impact HOS community through equipment donations, grants and other programming
Leverage, evaluate and fulfill Dick’s Sporting Goods donations requests from your local community.
Miscellaneous
Manage, Track & Forecast Local Marketing Budget for designated HOS location, ensuring cost-effectiveness and ROI Deliver level of excellence and professionalism across all efforts.
Deliver seamless communication and collaboration across teams.
Develop relationships with vendors, sales reps, and service organizations that do business with our company.
Serve as approved media trained associate capable of talking to media on behalf of DICK’S as directed by CSC.
Availability to work some weekends and key retail Holidays like Black Friday is required
QUALIFICATIONS:
Bachelor's Degree / 4-year college degree in Marketing, Advertising, Business Administration or Communications
1-3 years of related experience as a regional or company marketer, brand ambassador, or professional in a retail environment.
Possess a valid driver’s license
Successfully pass comprehensive criminal background and motor vehicle checks
Excellent interpersonal and team building skills
Ability to multi-task and work independently in a fast-paced environment.
Flexible availability in work schedule including some nights, weekends and holidays. Some travel within territory required.
VIRTUAL REQUIREMENTS:
At DICK’S, we thrive on innovation and authenticity. That said, to protect the integrity and security of our hiring process, we ask that candidates do not use AI tools (like ChatGPT or others) during interviews or assessments.
To ensure a smooth and secure experience, please note the following:
Cameras must be on during all virtual interviews.
AI tools are not permitted to be used by the candidate during any part of the interview process.
Offers are contingent upon a satisfactory background check which may include ID verification.
If you have any questions or need accommodations, we’re here to help. Thanks for helping us keep the process fair and secure for everyone!