Assistant Manager, Enrollment Management Communications

Job Title

Assistant Manager, Enrollment Management Communications

Agency

Texas A&M University - San Antonio

Department

AVP Enrollment Management

Proposed Minimum Salary

Commensurate

Job Location

San Antonio, Texas

Job Type

Staff

Job Description

The Assistant Manager of Enrollment Management Communications supports the planning, development, and execution of communications for prospective students throughout the recruitment lifecycle. This role helps oversee day‑to‑day operations for new student recruitment communications, supports multi‑channel campaign development, and ensures consistent, high-quality print and digital content.

This position serves as a liaison between Enrollment Management units and the EM Communications team, helping translate strategy into execution and ensuring projects move forward efficiently and on time. The Assistant Manager will lead and manage cross-functional projects including working closely with internal teams and external vendors. May also supervise staff or student workers.

Responsibilities:

Communications Operations & Coordination

• Assist in the daily management, development, and execution of printed and digital communications, including email campaigns, automations, and scheduled communication flows.

• Assist with the management and inventory of marketing materials, promotional items, etc.

• Help implement and maintain social media strategies aligned with enrollment goals.

• Ensure communications adhere to brand standards, editorial consistency, and accessibility requirements.

Campaign Development & Execution

• Support the planning and building of multi‑channel communication campaigns that span the full student journey.

• Coordinate with graphic designers, print vendors, and mail vendors to support large-scale mailings.

• Track project timelines, deliverables, approvals, and production schedules.

Content Development & Editorial Support

• Research, interview stakeholders, and draft or edit content for publications, digital pieces, and web assets.

• Edit, proofread and ensure branding and messaging alignment for all print, web, and email communications for enrollment publications.

• Assist in the creation of landing pages and other digital spaces supporting inquiry generation and engagement.

Customer Relationship Management (CRM) Support

• Help deploy and monitor CRM-integrated email campaigns, ensuring accuracy and timely delivery.

• Assist in documenting CRM communication processes and implementing best practices.

• Collaborate on the testing of new CRM features, templates, and automation improvements.

• Embrace new emerging technologies related to the CRM, including agentic AI.

Collaboration & Stakeholder Support

• Coordinate communication needs and requests from departments across the University as it relates to new student enrollment, specifically serving areas within the Enrollment Management division: Admissions, Financial Aid, Campus Visits and Community

• Outreach. Assist with special events, recruitment activities, and cross-department communication initiatives.

Reporting & Quality Assurance

• Track, summarize, and report communication performance metrics and campaign effectiveness.

• Review projects for accuracy, clarity, and alignment with enrollment objectives prior to deployment.

Required Education and Experience:

• Bachelor’s degree or higher in related field.

• Four (4) years of related experience in administration.

Preferred Education and Experience:

• At least five (5) years of experience in communications, marketing, or related fields (higher education experience preferred).

• Experience with Customer Relationship Management (CRM) platforms is strongly preferred.

Knowledge, Skills and Abilities:

• Strong verbal and written communication skills, with the ability to present information clearly and concisely.

• Ability to multitask, manage multiple projects, and work cooperatively in a fast-paced environment.

• Knowledge of word processing, spreadsheets, project management tools, and digital communication platforms.

• Familiarity with Teams, Zoom, Google Workspace, and content management systems.

• Strong interpersonal, organizational, and customer-service-oriented mindset.

• Ability to supervise, mentor, and support assigned staff or student workers.

All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.

Equal Opportunity/Veterans/Disability Employer.