Sr Manager, Lifecycle Marketing

Own the strategy and performance of lifecycle marketing primarily across email and SMS, driving repeat purchase and lifetime value across a customer’s lifecycle 

Develop segmentation and personalization strategies based on customer behavior, purchase history, engagement and lifecycle stage.

Build and optimize automated journeys across key moments, including welcome, post-purchase, cross-sell, repeat purchase, lapsed and win-back.

Own the lifecycle calendar, balancing promotional, product, brand and customer-focused messaging with the long-term health of the customer relationship.

Partner with Customer Experience to turn customer insights into meaningful activations, including customer stories, surprise-and-delight, giveaways and feedback-driven campaigns.

Work with Analytics to understand customer behavior, measure impact and build a testing roadmap that continually improves performance.

Collaborate with Acquisition teams to ensure seamless communication experience across touchpoints

Partner with Creative and Brand to bring lifecycle strategies to life in compelling, on-brand experiences, always advocating for when, why and how we engage the customer.

Define and track key performance metrics for lifecycle campaigns, leading experimentation and continuous improvement efforts based on measurable results

5-7+ years of experience in lifecycle, CRM, retention, or email/SMS marketing, ideally within a DTC or ecommerce brand.

Deep execution and strategy expertise in email and SMS, including segmentation, automation, personalization, testing and deliverability. 

Experience building lifecycle programs that drive repeat purchase, retention, reactivation and customer lifetime value. 

Strong analytical skills and the ability to turn customer and performance data into actionable strategies.

Exceptional customer instincts. You think about how a message will land, what value it provides and whether we’re giving customers a meaningful reason to engage.

Comfortable moving between strategy and execution, from identifying an opportunity to making it happen.

A strong cross-functional partner who can work effectively across Acquisition, Creative, Brand, Analytics and Customer Experience.

Experience with Klaviyo strongly preferred. 

Technical expertise working with custom or native events strongly preferred to customize flows and deep segmentation.

Prior experience managing or mentoring a direct report.

Experience in physical product ecommerce. 

Experience using BI tools like Looker.