Senior Analyst, Search Engine Optimization

Job Summary 

Horizon Media is seeking an SEO Senior Analyst to join our growing digital team.  The ideal candidate should be passionate about SEO and marketing technology, have a solid understanding of ever-evolving SEO best practices and technical considerations, as well as knowledge of best practices in content creation & optimization. The role will report to the SEO Manager, and will support our expanding team through daily implementation & delivery of SEO strategy to existing and new clients. 

Main Duties and Responsibilities 

The SEO Analyst is the core of our team’s ability to implement, and is responsible for the delivery of any and all strategic pieces of our clients’ organic search programs. Specific duties will include (but are not limited to): 

• Day-to-day SEO tactical execution across multiple clients 

• Work in conjunction with predefined SEO campaign objectives 

• Provide regular client reports and client deliverables 

• Perform client work outlined in coordination with other media teams 

These responsibilities will differ from client to client, and in general, the typical breakdown of the SEO Analyst’s core functionality will be as follows: 

• Technical Consultation/Implementation Support/Client Deliverables: 70% 

• Reporting: 15% 

• Evangelism/Education: 10% 

• Assistance with New Business: 5% 

 
Supervisory Responsibilities 
In this position, you will have the opportunity to train Analysts and Junior Analysts. 

 
Knowledge and Skills Required 

Skills and experience will be evaluated on a case by case basis, although in general, we’d prefer the following initial qualifications: 

• 1.5+ years of work experience in an SEO-heavy environment and/or specifically with SEO 

• In-depth knowledge of all aspects of SEO 

• In-depth knowledge of Google Analytics and Microsoft Office Applications 

• Familiarity and experience with Screaming Frog, SEMRush, Brightedge, Conductor, and/or other industry tools 

• Ability to hit deadlines & provide deliverables across several clients at a time 

• A thorough understanding of key search engine ranking factors 

• Ability to conduct relevant keyword research and make recommendations 

• A thorough understanding of and the ability to conduct on-site optimization 

• Proven ability deliver within requirements of strategic SEO campaigns 

• Working knowledge of HTML, PHP, Javascript, and/or CSS, a huge plus 

• Experience with local listings management (LLM) and local SEO, a plus 

• Content ideation and content writing ability, a plus 

• Excellent communication skills, written and verbal 

• Ability to communicate effectively with clients & account teams 

• Ability to communicate effectively with developers & technical team a huge plus 

• Strong organizational skills with attention to detail 

Certificates, licenses and registrations 

No requirements. 

Physical Activity and Work Environment 

No requirements for physical activity and work environment. 

The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer. 

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