Demand Marketing Manager
@ Lever Demo 2Demand Marketing Manager
This job is still taking applications, but it's been up a while.
About the job
Lever builds modern recruiting software used by top companies like Netflix and Eventbrite. The Demand Marketing Manager role focuses on digital marketing, lead generation, and growth strategies to boost revenue.
Requirements
- Experience in digital marketing channels
- Ability to analyze campaign data
- Strong collaborative skills
- Proven lead generation success
Qualifications
- Bachelor's degree in marketing or related field
- Analytical and creative mindset
- Experience in B2B SaaS marketing
- Excellent communication skills
Full job description
Key Areas of Responsibility
- Institute and continually refine clear and accurate measurement of how demand generation efforts translate into revenue.
- Manage 3rd parties involved in demand generation activities (e.g. agencies) to maximize output per budget spend
- Plan and execute web, SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence in collaboration with the entire marketing team
- Optimize the “marketing mix” and associated spend based on identified trends and insights
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to enhance web, landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end prospect experiences across multiple channels and touchpoints
- Instrument conversion points and optimize user funnels
- Collaborate with creative, advertising and other vendor partners
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