IRL Engineer (In-Person Marketing Engineer)

Vendelux is building the category-defining platform for event marketing intelligence.

Events are one of the largest and most impactful marketing channels, yet historically one of the least measurable. Vendelux brings transparency and performance to this space — helping companies discover, evaluate, and optimize their event strategy with data.

Our platform powers thousands of event decisions by delivering proprietary, AI-driven insights across hundreds of thousands of events globally. At the core of our platform is a robust ecosystem of event organizer partnerships — where organizers share first-party data, enabling richer insights for customers while receiving benchmarking and audience intelligence in return. From identifying the highest ROI conferences to enabling targeted meeting programs, Vendelux helps companies turn events into a predictable and scalable growth engine.

In addition, Vendelux Meetings extends our platform by turning insights into pipeline — using AI to identify high-value attendees and proactively book 1:1 meetings between our customers and their ideal prospects at events. This enables go-to-market teams to drive measurable ROI and maximize every event interaction.

Founded in 2021, Vendelux is a Series B SaaS company backed by top-tier investors including FirstMark. We partner with many of the fastest-growing companies in the world, and our team includes leaders from Bain, ZoomInfo, Shutterstock, FanDuel, Compass, Airbnb, Forter and beyond.

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As companies shift more of their revenue strategy toward in-person interactions, we’re creating a new role inside Vendelux that reflects the future of go-to-market: the IRL Engineer.

This role is dedicated to engineering the highest-impact in-person interactions possible — for our internal teams, our customers, and our partners. The IRL Engineer will design the systems, playbooks, and programs that maximize face-to-face time across events, field activations, owned experiences, and business travel.

If the GTM Engineer empowers teams with AI, the IRL Engineer uses AI to empower teams with human connection — the ultimate lever in modern GTM.

We are hiring our first IRL Engineer to set the standard for innovation, measurement, and ROI around every in-person moment Vendelux creates.

This role reports directly to our Head of Marketing.

To apply, email your resume and cover letter to careers@vendelux.com.

Responsibilities

As the founding IRL Engineer, you will:

Engineer an industry-leading IRL marketing strategy

• Build and execute Vendelux’s strategy for in-person interactions across owned events, third-party conferences, field activations, and community experience.

• Use the Vendelux platform to identify the highest-ROI opportunities for customer and prospect engagements

• Collaborate with team members across departments while also leveraging AI Agents to create IRL connections at scale

Maximize meeting density & relationship value

• Generate sales pipeline and deepen customer/partner relationships through high-quality in-person interactions

• Ensure every event (owned or sponsored) is optimized for maximum meetings with prospects, customers, partners, and talent
  

Operationalize IRL execution

• Own sponsorship negotiations, event budgets, and ROI reporting

• Run owned experiences such as meetups, customer dinners, micro-events, and executive gatherings

• Coordinate all pre- and post-event logistics, coordinate AI Agent & human outreach, and build agentic follow-up systems
  

Build repeatable playbooks & cross-functional alignment

• Collaborate closely with sales, marketing, product, and leadership to align IRL strategy with business goals

• Create scalable processes and measurement frameworks that operationalize relationship-building

• Represent Vendelux externally as a thought leader in IRL marketing excellence and the future of event marketing

• Collaborate with engineering and product to build AI Agents that operationalize IRL Engineering tasks and IRL marketing jobs to be done
  

Qualifications

• 5+ years in event marketing, field marketing, experiential marketing, or similar roles at a B2B tech company

• Experience managing event budgets and driving measurable ROI

• Data-driven mindset — can tie IRL activities directly to pipeline and revenue (badge scans ≠ success)

• Interest and experience leveraging new AI capabilities to manage event logistics, budgets and driving measurable ROI

• High ownership mindset; sets a high bar for excellence

• Thrives in a fast-paced environment and learns quickly

• Exceptional at prioritization and delivering results

• Demonstrated track record of beating goals and growing in responsibility

• A culture-builder who elevates team performance

Benefits

• High earnings potential with aggressive bonuses for over-performance

• Competitive base salary + bonus

• Equity participation

• Medical, dental, and vision coverage

• Work remotely or from our NYC HQ
  

• Unlimited PTO + two yearly company shutdowns (July 4th week & Christmas–New Year week)
  

Not all candidates will check all of the requirements listed above and that’s ok! We are open to great people from non-traditional backgrounds.

Vendelux is proud to be an equal opportunity workplace. We are committed to equal opportunity regardless of race, color, ancestry, religion, gender, gender identity, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status.