Associate Director, Strategy
@ UMW Universal McCann Worldwide LLCAssociate Director, Strategy
About the job
UM is a marketing agency focusing on strategic communications and media planning. The Associate Director role involves developing media strategies, analyzing data, and supporting client insights in a fast-paced environment. Candidates should be creative, strategic, and experienced in media planning.
Requirements
- Proficient in PowerPoint, Word, Excel
- Experience with research and data analysis
Qualifications
- 4+ years in media strategy roles
- Strong communication skills
- Independent and efficient work style
Full job description
Agency:
UMJob Function:
Strategy and PlanningJob Subfunction:
StrategyJob Description:
Position Overview
This proactive and enthusiastic individual is responsible for developing truly integrated, cross-channel strategic communications strategies. By focusing on why people think, feel, and act the way that they do, the Associate Director, Strategy helps create media strategies and award-winning ideas that influence perceptions and encourage engagement. The candidate is creative, curious, and has a passion for advertising/media.
Responsibilities
- Maintain a deep understanding of the business, target audiences and wider communications environment
- Write POVs on topics relevant to our key clients and agency
- Identify and build target audiences, test their viability and determine scalability using syndicated and proprietary tools (i.e. MRI, Media in Mind, Helixa, primary research, etc. )
- Identify opportunities to bring in UM’s diversified services (search, social, mobile, etc.)
- Attend technology and emerging media presentations to stay on top of trends
- Understand and integrate client and creative agency research
- Apply syndicated and proprietary data to develop key insights – across culture, competitors, and consumer with actionable media implications
- Support the translation of complex concepts into simple, powerful narratives and present strategic recommendations to the client
- Craft strategic narratives that bring the strategy to life
- Work closely with the Planning Team to translate the campaign strategy and ideas into actionable media implications
Required Skills and Experience
- Proficient in Powerpoint, Word, and Excel
- Experience with research and analyzing data
Desired Skills and Experience
- 4+ years in media strategy, strategic communications, or related role
- Enthusiastic, curious, and strategic
- Independent, efficient, and prospers in a fast-paced environment
- Great written and oral communication
- Great relationship skills
Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.
The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.
Employment Transparency
It is our policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position, please email accommodation@mbww.com.


120,000
Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice
For US Job Seekers:
It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.
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