Specialist, Out of Home
@ Canvas WorldwideSpecialist, Out of Home
About the job
Canvas Worldwide is a top-rated independent media agency known for challenging norms, fostering inclusion, and delivering creative solutions for brands like Hyundai, McDonald's, and Zillow. The role focuses on managing OOH campaigns from start to finish, supporting team training and industry knowledge.
Requirements
- 1+ years professional experience
- Experience in media planning/buying
- Knowledge of OOH industry partners
- Basic media concepts understanding
- Proficiency with Microsoft Office
Qualifications
- Bachelor's or Associates Degree preferred
- Strong communication skills
- Organized, detail-oriented
- Ability to multitask and prioritize
- Team player with collaborative skills
Full job description
The Role
As a Specialist on the Out of Home (OOH) team, your core responsibility is to steward OOH campaigns from inception through to fruition. You will receive hands on training in traditional and digital OOH partners and executions, and work closely with the team to deliver all required materials to support recommendations and stewardship. While heavily integrated in the planning phase the Specialist is also responsible for the oversite of the day-to-day maintenance of the accounts, supported by the Associate Specialist. Additionally, The Specialist, supported by the Supervisor, will be responsible for training the Associates.
Key Duties/Responsibilities & Desired Knowledge Base:
• Autonomously manage day-to-day maintenance with little to no oversight
• Oversight of maintenance across assigned account(s)
• Billing/Contracting/invoicing, trafficking and post reporting of campaigns
• Train direct reports to be self-sufficient to the point that they are able to manage the day-to-day maintenance on accounts with little to no oversight and then encourage/empower them to do so, once ready
• Showcase ability to produce a high-quality level of work
• Understanding of basic media terms and concepts
• Familiarity with OOH industry partners: Geopath & OAAA
• In depth knowledge of OOH formats, vendors and markets
• Experience planning across a variety of OOH verticals:
Required: traditional, tra-digital/digital, digital placed based
Preferred: experiential, event partnerships/event targeted, traditional embellishments (ex. extensions, props/builds, illumination, etc.)
• Participate in strategy development and brainstorming meetings with ability to work harmoniously with internal teams on projects from start to finish
• Steward OOH plans Including but not limited to: understand objectives of the assignment, delegation if workload, management of timeline/deadlines, writing RFP’s (consist of the ability to ensure all applicable relevant vendors are included), negotiations, clear articulation of strategy, oversee post-buy tasks (production, trafficking, installation, post reporting)
• Ability to compile and present topline 101’s/Overviews /new market opportunities (on own or assist Sr. Specialist/Supervisor); showcasing ability to research and compile rationale
• Participate in/attend onsite and offsite meetings/trainings
• Participate in/attend market rides as needed
Qualifications/Skills:
Characteristics:
• Innate curiosity and desire to learn
• Inquisitive nature – not shy to ask questions until an answer is satisfied Aptitude for critical thinking and problem solving
• Self-starter who approaches workload with a positive attitude
• Proactive (vs reactive) approach to projects/workload
• Strong communication skills (written & verbal)
• Acute attention to detail
• Highly organized, including time management
• Holds self accountable for errors/mistakes
Competencies:
• Complete assigned projects in a timely manner
• Multitask across numerous projects/accounts
• Prioritize and reprioritize "to-do list” accordingly
• Effectively and fairly delegate workload
• Synthesize large volumes of information quickly
Interpersonal:
• Build, foster and maintain strong relationships (internal/external)
• Collaborative team player (can work independently & as part of a matrix structure)
• Receptive to feedback and able to apply moving forward
• Manage up/down appropriately
• Act as a role model to direct reports and junior staff within the agency
Experience & Education:
• Years of professional experience: 1+
• Bachelor’s or Associates Degree is highly preferred but not required
• Fluent in Microsoft (Excel, PowerPoint, Word, Teams)
• Prior employment at a media agency, preferably within OOH
• Experience buying and planning (not just one)
Similar jobs in Columbus, OH
- A
Metrology Specialist
Anduril Industries · Ashville, Ohio, United States
Posted 4 days ago - M
Youth Development Specialist
Milton Hershey School · Reynoldsburg, OH, US
Posted today - C
Regional Behavior Specialist
ChanceLight Behavioral Health, Therapy, & Education · Columbus, OH
Posted 2 weeks ago - J
HVAC Lead Systems Specialist
Johnson Controls · United States Of America, Ohio, Dublin
Posted 3 days ago - B
QA Specialist - Data Center
BLACK BOX · New Albany, OH, United States
Posted today - A
Quality Specialist, Roadrunner
Anduril Industries · Ashville, Ohio, United States
Posted 1 day ago