Digital Marketing Lead

@ Long Finch Technologies
Long Finch Technologieslongfinchtechnologies.com

Digital Marketing Lead

Allen, Texas
Posted 1 day ago

About the job

AEP, RTCDP, and Adobe Experience Platform expert needed to lead marketing solutions, data integration, segmentation, and personalization strategies.

Requirements

  • 8-10 years experience
  • Adobe Experience Platform
  • RTCDP knowledge
  • AEP and Adobe Journey tools

Qualifications

  • Strong Martech background
  • Leadership skills
  • Data management experience
  • Omni-channel marketing expertise

Full job description

Detailed Job Description:
AEP, RTCDP, XDM Schema Data Model, Dataset store data, Identity Fields, Identity Graph, stitch records, RealTime Customer Profile, Segmentation, Audiences. Destinations, Analytics, CRM integration alignment, CJA AJO, audience activation, omnichannel personalization
Minimum years of experience: 8-10 years

Job Details:
Must Have Skills:
AEP (Adobe Experience Platform)
AEPAJO (Adobe Journey Optimizer)
RTCDP (Adobe Real-Time Customer Data Platform)
Nice to have skills
RTCDP
AJOCJA (Adobe Customer Journey Analytics)

Certifications Needed: No
Top 3 responsibilities you would expect the Subcon to shoulder and execute
Martech solution Lead
AEP
RTCDP

Show full description

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