Director, Growth Analytics

Responsibilities  

External facing responsibilities: 

• Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position. 

• Ensure that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are constructed through sophisticated analytics techniques. 

• Partner with the Planning, Investment, and Activation teams on annual budget setting, media plan development, and ongoing budget/plan optimization.  

• Lead the measurement plan development and execution. 

• Anticipate client’s needs and proactively developing solutions to address them. 

• Ensure timely follow through on all scheduled and ad hoc deliverables. 

• Generate and communicate clear, compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques. 

• Recommend and implement research that will aid in the consumer insight gathering and strategic process. 

• Identify opportunities to continuously improve processes. 

• Lead, mentor and train managers and ADs. 

• Contribute to the consumer segmentation and audience identification/exploration processes.  

• Design tests to measure the incremental impact of media on business outcomes. 

• Provide ad hoc support to the clients to solve broad strategic marketing problems. 

Internal facing responsibilities: 

• Provide methodological support, coaching, training and advice to your direct reports and to the broader agency teams. 

• Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization. 

• Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills. 

Required Skills 

• Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data) 

• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.   

• Expertise in audience-based marketing and data-driven advertising 

• Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics.  Problem-solving skills to drive issues to resolution. 

• Proven leadership ability and strong, impactful client relationship experience 

• Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs 

• Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing) 

Education and Experience 

• A university degree and 7+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting 

• Knowledge of agency-side media campaign planning and execution process is desirable, but not required