Director of Sales - Assisted Living

Spring Oak Senior Living

Compensation: Competitive base salary + commission and performance bonus opportunities

Spring Oak Senior Living is seeking an experienced and results-driven Director of Sales - Assisted Living to lead sales efforts for our community.

This role is responsible for driving occupancy, converting leads into move-ins, conducting tours, developing referral relationships, and managing the full sales process from initial inquiry through move-in .

We are looking for someone who is organized, responsive, relationship-focused, and motivated by results.

• Drive occupancy and achieve monthly and quarterly sales, census, and move-in goals
• Respond promptly to new inquiries and consistently follow up with prospective residents and families
• Conduct personalized community tours and guide prospects through the decision-making process
• Manage the full sales cycle from initial inquiry through deposit and move-in
• Maintain accurate lead activity, follow-up, and pipeline information in the CRM
• Build and maintain relationships with hospitals, rehabilitation centers, healthcare providers, senior professionals, and other referral sources
• Conduct external sales outreach, networking, and community events to generate new leads
• Track sales activity, lead conversion, tours, deposits, move-ins, and occupancy performance
• Conduct competitive market analysis and stay informed about local senior living options and pricing
• Coordinate with the community team to ensure a smooth transition from the sales process to move-in
• Represent Spring Oak professionally and compassionately with prospective residents, families, and referral partners

• 3+ years of senior living, assisted living, or healthcare sales experience required
• Proven ability to increase occupancy and achieve sales goals
• Strong sales, closing, communication, and relationship-building skills
• Experience managing leads and follow-up through a CRM or sales management system
• Strong organization, responsiveness, and follow-through
• Comfortable conducting tours, making outbound calls, networking, and developing referral relationships
• Ability to work professionally and compassionately with older adults and their families

$80,000 - $85,000 a year

Competitive base salary Commission and performance bonus opportunities Health, dental, and vision insurance 401(k) with company match Paid time off (PTO)

About Spring Oak

Spring Oak Senior Living is a family-owned and operated senior living company. Our motto, "Welcome to the Family," reflects the warm and welcoming environment we strive to create for our residents, families, and team members.

Spring Oak is proud to have been Great Place to Work Certified for two consecutive years , including our current certification for March 2026 - March 2027 .

Reports to: Executive Director, with additional support from the Vice President of Sales and Marketing