US Web3 Channels & Community Lead
@ OKXUS Web3 Channels & Community Lead
About the job
OKX is a leading crypto exchange developing Web3 products. The US Channels & Community Lead focuses on building Western crypto community relationships, supporting product launches, and fostering ecosystem growth.
Requirements
- Deep understanding of Western crypto culture
- Strong relationship-building skills
- Experience engaging with KOLs and traders
- Ability to operate in fast-paced environment
- Excellent communication skills
Qualifications
- Based in US or familiar with Western markets
- Knowledge of crypto-native culture
- Proven relationship-building experience
- Strong commercial sense
- Ability to translate product features
Full job description
Who We Are
About the Opportunity
What You’ll Be Doing
- Build and maintain relationships with Western KOLs, traders, community leaders, builders, and ecosystem partners.
- Develop a long-term network of high-quality channels across the US and broader Western crypto market.
- Identify active and influential traders, creators, and community nodes in each market cycle.
- Support GTM for DEX, X Layer, Wallet, and other Web3 products through channel activation and community distribution.
- Drive collaborations around new products, assets, campaigns, and ecosystem opportunities.
- Build and operate Western community initiatives, including trader groups, ambassador programs, and local community partnerships.
- Act as an external-facing voice for product updates, ecosystem developments, market opportunities, and community engagement.
- Work closely with Product, Growth, GTM, and Ecosystem teams to translate product capabilities into clear market narratives and distribution strategies.
- Collect market and user feedback while maintaining strong judgment on what is strategically relevant.
- Track channel performance and contribute to user growth, trading volume, revenue, and long-term ecosystem retention.
What We Look For In You
- Based in New York or the Bay Area, and able to work closely with the local team.
- Deep understanding of Western crypto culture, CT, onchain trading, Meme, DEX, and community dynamics.
- Strong communication and relationship-building skills; comfortable engaging directly with KOLs, traders, founders, and community operators.
- Highly execution-oriented, proactive, and comfortable operating in a fast-moving environment.
- Strong commercial sense and ability to connect channel activities with measurable business outcomes.
- Good product sense and ability to distinguish meaningful user feedback from short-term or low-quality requests.
- Comfortable building relationships from zero and following through until they become repeatable partnerships.
- Strong written and spoken English with the ability to communicate naturally in crypto-native communities.
- High ownership, strong judgment, and a clean professional reputation.
Nice to Haves
- Candidates with existing experience in Web3 BD, KOL relations, community growth, trading platforms, or crypto ecosystems.
- Candidates with established relationships across Western trader, KOL, or community networks.
- Candidates who have lived and worked in both Asian and Western environments are a plus.
Perks & Benefits
- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependants
- More that we love to tell you along the process!
#LI-SK1
#LI-HYBRID
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