Manager, Marketing FONO - Woodland Hills, 91367

Manager, Marketing FONO - Woodland Hills, 91367, United States of America

How we LEAD:

Universal Music Group is seeking an experienced Marketing Manager to support FONO based in the Woodland Hills office.

How you'll CREATE:

• Create artist brand strategies focused on building narrative and super fandoms.

• Plan Direct to consumer tactics focused on developing artists.

• Responsible for ensuring an always-on fan facing strategy with the artist.

• Responsible for producing engaging, clear text for different advertising channels such as websites, social media and print ads.

• Have an awareness of Music Culture and how the artist can fit in and drive the narrative to reflect culture.

• Create and Implement artist brand and narrative guidelines. Must have a strong knowledge base of Spotify / YouTube / Apple Music

• Charts as well as understanding platforms of Twitch, Tik Tok, Reddit, Soundcloud and discord.

• Professional presentation tool knowledge is a MUST (Power Point, Sheets, Keynote, Canva among others) as well as adobe creative suite knowledge (Photoshop, illustrator)

Bring your VIBE:

• Bilingual: Fluent in Spanish and English with impeccable oral and written communication skills.

• Bachelors degree in marketing, Communications, Design, or a related field

• 3+ years of experience in brand strategy, copywriting, and creative design

• Minimum of 4 years of experience in marketing, ideally for an ad agency

• Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign

• Exceptional creative and design skills with a portfolio showcasing your work.

• Excellent communication skills with the ability to collaborate across teams and present ideas effectively.

• Proven experience in developing and implementing successful brand strategies and marketing campaigns

• Ability to think strategically while also paying attention to detail