Sr. Marketplace Brand Manager
@ BluelandSr. Marketplace Brand Manager
About the job
Blueland creates eco-friendly, plastic-free cleaning products in innovative formats, committed to sustainability, certifications, and social impact. The role focuses on managing and expanding our Amazon and Walmart marketplace presence, ensuring brand growth, and driving data-driven strategies in a mission-driven company.
Requirements
- 3–5+ years managing Amazon/Walmart brands
- Experience with Seller Central account management
- Expertise in Amazon advertising and reporting
- Strong data analysis and insights skills
- Proficiency with Excel, PowerPoint, Google Sheets
Qualifications
- Experience managing marketplace brands
- Knowledge of Seller Central tools
- Understanding of advertising ecosystems
- Strong analytical skills
- Familiarity with data analysis tools
Full job description
About the Role
We are seeking a data-driven, organized, and mission-driven Senior Marketplace Brand Manager to oversee day-to-day operations and growth for Blueland’s Amazon and Walmart Marketplace business, expanding our reach and bringing our plastic-free revolution to millions of new households.
Reporting to the Senior Director of 3P E-Commerce, you will own channel execution across catalog management, marketing, & performance reporting and help oversee relationships with Amazon agencies. In this central role, you will bridge our day-to-day operations with higher-level strategy by turning data and insights into action plans, maintaining account health, and coordinating across cross-functional teams. This role is ideal for an experienced operator who is comfortable getting into the details of Seller Central, identifying challenges and opportunities and executing against them.
Responsibilities
- Manage day-to-day execution to support top-line revenue and margin goals on Amazon and Walmart Marketplace.
- Work closely with the Sr. Director of 3P E-Commerce and Data Team to pull, analyze, and interpret data from Seller Central, Advertising platforms, and internal Looker dashboards to understand performance trends and guide channel decisions.
- Oversee content and conversion optimization across our ~60 ASIN catalog, including product detail pages, A+ Content, Brand Store updates, and new product launches.
- Partner with in-house Brand and Creative teams to draft briefs for image assets, copy, and video needed for listings and ad campaigns.
- Own marketing calendar and A/B testing for Marketplace channels.
- Collaborate with agency to optimize ad campaigns across Sponsored Ads and DSP.
- Work closely with agency, Amazon ads team, and data partners to execute, analyze, and optimize Amazon advertising strategy.
- Manage backend catalog maintenance and account health across Seller Central, addressing issues as needed.
- Monitor category trends, competitor updates, and relevant Amazon policy changes or feature rollouts using Stackline and other sources.
Qualifications
Salary
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