Category Analyst
@ B&G Foods North AmericaCategory Analyst
About the job
B&G Foods is a leading food company that leverages data insights to identify growth, optimize assortment, and improve sales. The role focuses on analyzing category performance, market trends, and competitive activity to support strategic decisions and business growth.
Requirements
- Proficiency with Excel, Outlook, PowerPoint, Word
- 4+ years in consumer products, preferably food
- Strong analytical and data translation skills
- Excellent organizational and communication skills
- Ability to multi-task and prioritize effectively
Qualifications
- Bachelor's Degree required
- Attention to detail and persistence
- Goal and deadline oriented
- Team collaboration skills
Full job description
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The Category Analyst provides category insights and leverages data-driven insights to identify growth opportunities, optimize assortment and improve sales performance. This role partners closely with Sales and cross‑functional teams to analyze category and consumer trends.
Responsibilities:
Category & Shopper Insights
- Analyze category performance using syndicated, panel, and retailer-specific datasets (e.g., NielsenIQ, Scintilla, retailer point-of-sale).
- Identify consumer trends, market shifts, competitive performance, and whitespace opportunities.
- Conduct deep-dive analyses on assortment, pricing effectiveness, promotional impact, and shelf productivity.
Prepare Line Review Materials
- Assist the National Account Manager in creating line review presentations, with analysis and consumer insights while collaborating with HQ Business Units and the CPFR team.
Post-Modular Reset Analysis
- Perform post-analysis on modular resets to determine brand share impact and identify improvement opportunities.
Monitor Competitive Activity
- Track and evaluate competitive activity for assigned brands and provide monthly Beats report updates.
Experience, Skills, Education:
- Bachelor's Degree required
- A Minimum of 4 years of experience in consumer products, preferably in food
- Proficiency with Excel, Outlook, PowerPoint, Word, Scintilla required
- Excellent time management, organizational and communication skills required
- Ability to multi-task and prioritize workload as customer and internal demands shift; goal and deadline oriented
- Persistence and attention to detail
- Strong analytical capability with an ability to translate data into insights and insights into action