Digital Product & Personalization Specialist (Hybrid)

@ Belk Ecommerce LLC
Belk Ecommerce LLCbelkecommercellc.com

Digital Product & Personalization Specialist (Hybrid)

Charlotte, NC
Posted 6 days ago

About the job

A company focused on digital optimization and personalization, partnering with marketing and ecommerce teams to enhance user experiences, increase engagement, and drive revenue through data-driven initiatives and platform management.

Requirements

  • Platform management experience
  • A/B testing and optimization
  • Data analysis skills
  • Cross-functional collaboration
  • Customer journey understanding

Qualifications

  • Bachelor's degree or higher
  • Experience with Adobe Analytics
  • Knowledge of digital marketing
  • Strong communication skills

Full job description

The Digital Product & Personalization Specialist leads personalization, experimentation, and digital optimization initiatives across web and app experiences. This role manages the day-to-day operation of the personalization and testing platform and partners cross-functionally with Marketing and Ecommerce Teams to deliver customer-focused experiences that improve conversion, engagement, and revenue.

Personalization and Experimentation

  • Manage and optimize the personalization and experimentation platform across web and app
  • Assist with developing and executing the personalization and experimentation roadmap
  • Lead A/B tests from hypothesis and audience strategy through configuration, QA, deployment, analysis and recommendations
  • Build and manage audience segments, targeting rules, and personalization strategies

Digital Product & UX Optimization

  • Identify opportunities to improve digital experiences, customer journeys, and conversion through testing and data-driven optimization
  • Partner with Product, UX/UI, Creative, Technology, Ecommerce, and Marketing teams to define website and app enhancements
  • Support QA/UAT and evaluate customer experience and business impact following launches

Analytics and Insights

  • Analyze experimentation, customer behavior, and digital performance using tools such as Adobe Analytics and Quantum Metric
  • Build and maintain dashboards and reporting to measure test and personalization performance
  • Communicate insights, results, and recommendations to stakeholders and leadership

Cross-Functional & Program Management

  • Coordinate requirements, creative, technical implementation, timelines, dependencies, approvals, and deliverables across teams
  • Facilitate recurring testing and optimization planning sessions and maintain testing documentation and processes
  • Identify and communicate risks, blockers, and technical constraints to keep initiatives moving

Platform & Process Optimization

  • Partner with Technology vendors on platform enhancements, integrations, and new capabilities
  • Improve experimentation processes, workflows, and operational efficiency
  • Support strategic digital optimization initiatives and special projects

 

 
 

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