Director, Digital Experience & Discoverability

About the Role 

We're looking for a Director to own our website end-to-end: the full experience humans and agents have with us online, from first discovery through decision and beyond. 

This role also owns discoverability in the broadest sense. As buyers increasingly get answers directly from tools like Claude, ChatGPT, Perplexity, and Google AI Overviews, we need our brand to be accurately represented, cited and recommended everywhere people and AI systems go looking for answers. You'll lead the vision for this experience and guide a team in bringing it to life. 

What You'll Own 

Audience Experience & Buyer Journey Ownership 

• Own the website as the connective tissue of the buyer journey - awareness through decision and advocacy 

• Lead how the team maps different audiences (prospects, customers, partners, press, investors) and shapes content and navigation around their needs 

• Set the standard for tone, storytelling and clarity so every page feels like one coherent experience 

• Define our content strategy for how audiences actually consume information today across formats, channels for both human and AI-mediated discovery 

Digital Experience for Two Audiences: Humans and LLMs 

• Direct our web experience strategy for both humans and Agents: offering structured and unambiguous experiences for LLMs and AI Agents to parse and cite accurately 

• Set content and UX standards that satisfy both audiences at once: entity definitions, structured data, direct answers, strong internal linking 

• Build feedback loops to monitor what LLMs say about the brand and correct gaps at the source 

Discoverability: SEO, AEO & GEO 

• Build and lead a program to monitor and improve brand visibility across AI answer engines (Claude, ChatGPT, Perplexity, Gemini, Copilot) alongside classic SEO 

• Direct the team's work structuring content (schema, FAQs, entity clarity) for LLM and search visibility 

• Own the brand's presence on key "answer surfaces" (Wikipedia, G2, review sites) 

• Set organic growth targets and oversee the team's CRO experimentation 

AI-Powered Marketing Operations 

• Lead adoption of AI tools across the marketing org - content workflows, personalization, on-site assistants 

• Evaluate and build the business case for emerging AI marketing technology 

Measurement & Reporting 

• Build a unified dashboard spanning classic web/SEO KPIs and AEO metrics 

• Report to leadership on how AI-driven discovery is reshaping the funnel and what it means for budget 

What You'll Need 

• 8+ years leading web/digital experience, including 1–2+ years working on AI search/AEO/GEO strategy 

• Experience managing or leading a team, with a track record of setting direction and staying close enough to the work to guide it well 

• Track record owning a website as a full buyer-journey experience, not a single workstream 

• Strategic thinker who can shape category narrative, not just execute a content plan 

• Understanding of how LLMs retrieve and cite information (conceptually - not an engineering role) 

• Strong stakeholder management across marketing, product, design and engineering 

• Comfortable operating in ambiguity, since best practices in this space are still evolving 

Nice to Have 

• Experience with structured data/knowledge graphs 

• B2B SaaS background 

• Public POV (writing, talks, LinkedIn presence) on AI search or SEO