At Texas Original Compassionate Cultivation, our mission is to create the highest quality medicine that changes people’s lives. We stand beside all who believe in safe, legal and effective access to this powerful medicine. As fellow Texans, we see this as our responsibility to take care of our neighbors. Our vision is to transform Texas through the power and the truth of medical cannabis. We work alongside physicians and their patients with current qualifying conditions to supply prescription cannabis that can change lives.
The Director of Growth will lead marketing strategy and physician relationship development for Texas Original. This role is responsible for driving brand awareness, patient acquisition, and revenue growth while building and managing the physician pipeline that is essential to expanding patient access. The ideal candidate is both a strategic marketer and a relationship builder who can scale both functions within a highly regulated industry.
Key Responsibilities:
Marketing Strategy & Execution
Develop and execute a comprehensive marketing strategy that drives brand awareness, patient acquisition, revenue, and retentionManage and optimize the marketing budget, ensuring strong ROI across all campaigns and channelsLead go-to-market strategy for new product launches in collaboration with cross-functional teamsBuild, shape, and lead the marketing team to support the company's growth objectivesManage relationships with external vendors, agencies, and contractorsDevelop and implement an AI strategy to streamline and optimize marketing workflows and processesPhysician Relationship Development
Build and manage a pipeline of new physicians entering the Texas Compassionate Use Program (TCUP)Develop and execute onboarding processes for new physicians and retention strategies to strengthen long-term physician relationshipsMaintain regular, proactive communication with physicians enrolled in the programCreate physician education materials covering product formulations, dosing guidelines, and program participationDevelop and execute physician education events, webinars, and lunch-and-learns to drive engagement and program awarenessBuild and manage a team of physician relationship managers to scale outreach and supportUnderstand physician pain points and develop clear, accessible guidelines addressing common questions around liability, product formulations, and dosing
What You'll Need To Succeed:
7+ years of experience leading marketing or growth teamsProven track record of building and executing marketing strategies that drive measurable revenue and acquisition resultsStrong understanding of digital marketing, analytics platforms, and CRM tools like HubSpotExperience building and leading marketing teamsProven ability to leverage AI tools to optimize marketing operationsComfort operating in a highly regulated environment with evolving compliance requirementsExperience in healthcare, pharmaceuticals, finance, or other regulated industries strongly preferredExcellent communication, presentation, and interpersonal skills
Benefits Package:
Medical, Dental, Vision
Telehealth – Medical
Telehealth – Mental Health Counseling
401(k) with company matching
Paid Vacation
Paid Sick Leave
Paid Holidays
Bereavement leave
Pre-Tax Flexible Spending Accounts
Basic Term Life Insurance and AD&D
Travel Reimbursement (if applicable)
Gym Reimbursement up to $50/month
& More
Texas Original Compassionate Cultivation is proud to be an Equal Opportunity Employer.