Experiential Strategy Manager (P4647)

As an Experiential Strategy Manager for In-Store Media, you will define and scale experiential media as a core capability within Kroger Precision Marketing's retail media portfolio. This role is responsible for transforming experiential activations from isolated programs into a strategic, commercially viable media offering that drives advertiser investment, customer engagement, and business growth.

You will operate at the intersection of media, merchandising, marketing, store operations, sales, and strategic partnerships to create scalable experiences that connect brands with customers across Kroger's physical ecosystem and near premise locations.

This role is responsible for:

• Defining Kroger's experiential media strategy, portfolio, and long-term growth roadmap
• Building scalable operating models, governance frameworks, and partner ecosystems
• Commercializing experiential capabilities into sellable solutions that drive advertiser adoption and revenue growth

Success looks like establishing experiential media as a differentiated, measurable, and scalable component of Kroger's retail media network, generating incremental revenue while enhancing the customer experience.

This role is responsible for:

• Defining client value propositions and commercial viability for new in-store media capabilities
• Bringing a market, portfolio, and monetization lens to emerging products and pilots
• Driving go-to-market readiness, adoption, and sales enablement across the organization

Success looks like creating & optimizing a portfolio of in-store media products that are clearly positioned, commercially viable, and widely adopted by advertisers, sales teams, and internal partners.

CORE RESPONSIBILITIES

QUALIFICATIONS & EXPERIENCE

• Bachelor’s degree in Marketing, Business, or related field.
• 7+ years of experience across retail media, experiential marketing, shopper marketing, media strategy, agency, retail, or related industries.
• Proven ability to connect product capabilities with advertiser needs and revenue outcomes.
• Demonstrated experience developing and scaling new products, capabilities, programs, or business models.
• Strong understanding of retailer, CPG, agency, and media network ecosystems.
• Experience leading complex cross-functional initiatives involving multiple stakeholders and partners.
• Proven ability to develop business cases, pricing strategies, partnerships, and revenue-generating programs.
• Experience balancing strategic planning with operational execution.
• Familiarity with retail operations, merchandising processes, first-party data, and retail media measurement frameworks preferred.

KEY COMPETENCIES

• Enterprise Thinking – understands how in-store media impacts merchandising, operations, and brand relationships.
• Financial Acumen – provides input into capital planning and pricing strategy.
• Strategic Vision – connects today’s tactics to a three-year growth horizon.
• Process Orientation – builds scalable playbooks that survive rapid growth.
• Cross-Functional Influence – rallies product, sales, analytics, and engineering around a shared roadmap.
• Influence Without Authority – aligns divisions, store design, merchandising, finance, and partners toward shared monetization goals.
• Analytical Rigor – leverages data to size markets, prioritize features, and prove ROI.
• Change Leadership – drives adoption of new ways of working across diverse teams.

Why Kroger Precision Marketing

• Leverage first-party shopper data from 60 MM households to create industry-leading media products.
• Join a culture that pairs experimentation with deep analytic horsepower.
• Competitive compensation, performance bonus, 401(k) match, flexible PTO, and professional-development stipend.
• Direct impact on the evolution of a top-five U.S. retail media network as it scales from product launch to enterprise maturity.

#LI-AB1