Social Media Growth Strategist (Contract)
@ Goodwin RecruitingSocial Media Growth Strategist (Contract)
About the job
Partnering with a top lifestyle brand, we seek an experienced strategist to grow audiences and develop engaging content for TikTok and YouTube.
Requirements
- Proven success on TikTok and YouTube
- Developing social-first content strategies
- Understanding creator culture and trends
- Experience working with talent
- Analytics and performance optimization
Qualifications
- Experience in lifestyle or beauty brands
- Ability to grow engaged communities
- Strong social media knowledge
- Creative and data-driven mindset
Full job description
Compensation: $10,000/month (Contract)
Duration: Approximately 6 months with the potential for extension
We are partnering with a high-profile lifestyle brand to identify an experienced Social Media Growth Strategist to lead audience growth and content strategy across TikTok and YouTube.
This is an exciting opportunity for someone who understands how to build highly engaged communities, develop platform-first content strategies, and work alongside recognizable talent to create culturally relevant content that drives meaningful audience growth.
What You'll Do
- Develop and execute audience growth strategies across TikTok and YouTube.
- Identify content opportunities that increase reach, engagement, and follower growth.
- Partner closely with talent to shape compelling, authentic content that resonates with audiences.
- Leverage platform insights, trends, and analytics to continuously optimize performance.
- Collaborate with creative, production, and marketing teams to bring content ideas to life.
- Stay ahead of emerging social trends, platform updates, and creator best practices.
What We're Looking For
- Proven success growing TikTok and YouTube audiences for a recognized lifestyle, beauty, wellness, food, travel, fashion, or consumer brand.
- Experience developing social-first content strategies that drive measurable audience growth and engagement.
- Strong understanding of creator culture, social trends, and platform algorithms.
- Experience working directly with founders, creators, influencers, celebrities, or on-camera talent.
- Ability to balance creativity with data, using analytics to inform strategy and optimize performance.
- Comfortable working in a fast-paced, entrepreneurial environment where ideas move quickly.
Ideal Background
Candidates may come from:
- Lifestyle or beauty brands
- Creator-led businesses
- Consumer brands with strong social communities
- Digital media companies
- Influencer or creator marketing agencies
If you've built audiences—not just managed social channels—and know how to turn compelling content into sustained community growth, we'd love to hear from you.