Director of Sales and Marketing - Senior Living

This is an exciting opportunity to lead sales and marketing efforts for a respected senior living community. In this role, you will provide strategic direction and mentorship to a dedicated team, driving occupancy and revenue growth while enhancing the community's market presence. Join a mission-driven organization that values innovation and the well-being of seniors.

Director of Sales and Marketing Benefits & Compensation

• Competitive base salary commensurate with experience.
• Significant bonus paid monthly based on new occupant move-ins.
• Comprehensive health, dental, and vision coverage.
• 401(k) with company match and generous paid time off.
• Supportive culture with opportunities for professional development.

Director of Sales and Marketing Requirements & Qualifications

• Bachelor's degree in Marketing preferred.
• Minimum 5 years of experience in sales and marketing, with at least 2 years in a leadership role within the senior living or healthcare sector.
• Proven track record of achieving sales goals and driving occupancy in a senior living community.
• Strong understanding of digital marketing strategies, social media, and community engagement tactics.
• Excellent communication, interpersonal, and negotiation skills.
• Ability to analyze data and translate insights into actionable strategies.
• Proficiency in CRM software and Microsoft Office Suite.

Director of Sales and Marketing Day-to-Day Responsibilities

• Develop and execute strategic sales and marketing plans to drive occupancy and achieve revenue goals.
• Provide executive leadership and oversight to the sales and marketing teams, fostering a high-performance culture.
• Lead, mentor, and coach sales staff to ensure effective lead management and relationship-building with prospective residents and families.
• Analyze market trends and competitive data to identify opportunities for growth and market expansion.
• Oversee the creation and implementation of integrated marketing campaigns, including digital marketing and community outreach.
• Establish and monitor sales metrics and reporting tools to evaluate performance and adjust strategies as needed.
• Build and maintain strong relationships with referral partners, hospitals, and community organizations.
• Represent the organization at conferences, trade shows, and industry events to enhance visibility and strengthen partnerships.