Digital Marketing Lead

@ Long Finch Technologies
Long Finch Technologieslongfinchtechnologies.com

Digital Marketing Lead

Mckinney, Texas
Posted today

About the job

AEP is hiring a Digital Marketing Lead to manage customer data, segmentation, analytics, and omnichannel personalization, focusing on Adobe tools and martech solutions.

Requirements

  • 8-10 years experience
  • Adobe Experience Platform
  • RTCDP knowledge
  • Audience activation skills

Qualifications

  • Strong Martech solutions background
  • Experience with AEP and RTCDP
  • Leadership in digital marketing
  • Experience in omnichannel strategies

Full job description

Detailed Job Description:
AEP, RTCDP, XDM Schema Data Model, Dataset store data, Identity Fields, Identity Graph, stitch records, RealTime Customer Profile, Segmentation, Audiences. Destinations, Analytics, CRM integration alignment, CJA AJO, audience activation, omnichannel personalization
Minimum years of experience: 8-10 years

Job Details:
Must Have Skills:
AEP (Adobe Experience Platform)
AEPAJO (Adobe Journey Optimizer)
RTCDP (Adobe Real-Time Customer Data Platform)
Nice to have skills
RTCDP
AJOCJA (Adobe Customer Journey Analytics)

Certifications Needed: No
Top 3 responsibilities you would expect the Subcon to shoulder and execute
Martech solution Lead
AEP
RTCDP

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