Senior Specialist, Programmatic (Kia 2026)
@ Canvas WorldwideSenior Specialist, Programmatic (Kia 2026)
About the job
Canvas Worldwide is an award-winning independent media agency focused on creative solutions that challenge the status quo and foster diversity. The role involves managing programmatic campaigns, working with DSPs, ensuring campaign success, and collaborating with internal and external teams. Hybrid work required.
Requirements
- Experience with DSP platforms
- Strong campaign management skills
- Proficiency in Excel and data analysis
- Ability to work with large datasets
- Proactive and organized
Qualifications
- Bachelor’s degree preferred
- Minimum 2 years’ programmatic experience
- Knowledge of DV360, The Trade Desk, Amazon DSP
- Experience mentoring junior staff
- Excellent communication skills
Full job description
Platform (primary) - DSP
- Master the usage of demand side platforms for campaign set up, optimization, and reporting; inclusive of:
- Bulk updating of campaigns, budget management, and troubleshooting platform issues
- Work in reporting suite to glean insights and make optimizations against KPI goals
- Applying insights to put together recommendations and set up campaigns
- Support managing relationship with platform teams to continually bring innovation and updates to product
Platform (secondary) – partner platforms
- Learn and master processes and systems related to the trafficking and workflow management of programmatic campaigns inclusive of:
- Primary Ad Server
- Dynamic Creative Ad Server
- Billing/Planning system
- Verification systems
- Measurement systems
- Learn and become proficient in reporting systems that support programmatic campaigns (inclusive of data, verification, analysis that comes from reporting output directly in DSP)
Campaign Ownership
- Work collaboratively with multiple groups both internally and externally (strategy teams, client and creative agency)
- Participation in status meetings – and communicate updates outward
- Clarify with strategy teams on campaign deliverable requirements
- Work collaboratively with analytics + adops teams on tagging requirements to QA performance
- Own billing and reconciliation process (inclusive of ad serving estimation) to maintain campaign parameters
- Communicate outwardly on partner recommendations + rationales to share feedback on partners
- Clear communication on if deadlines will not be met to manage expectations
- Join client meetings and be able to speak to campaign optimizations and performance with rationale
Qualifications:
- Bachelor’s degree preferred
- Minimum of 2 years’ experience working on Programmatic Team
- Knowledge and Experience with DSP platforms (DV360, The Trade Desk, Amazon DSP) required
- Proficiency in advanced Excel formulas and experience manipulating large datasets into digestible insights
- Be proactive: Show interest in constantly learning and growing
- Be organized: able to work with dept head to prioritize projects across campaigns while also clearly communicating progress and project completion
- Experience mentoring and guiding junior level traders
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